MASTERINGTHEAISLE

Since KAMs are CEOs of their accounts, it doesn't hurt to extend the boundaries of our discourse and talk academically about the field...

At BP, Strategic Account Managers are the CEOs of their accounts. They have Gross Profit ownership, which motivates them not just to...

Unpopular opinion: Negotiation skills are overrated in FMCG key account management. And I say this as someone who has consistently...