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Mastering the Aisle is a platform designed for FMCG professionals working with key accounts.
While the primary focus is on the Middle East, the insights, strategies, and frameworks shared here are relevant to FMCG professionals worldwide—whether you're operating in emerging markets or looking to apply global best practices in your region. Hence, this platform bridges key account management knowledge across markets.
This is also a learning journey for me—I hope to broaden my own understanding, foster meaningful conversations, and connect with professionals eager to exchange ideas.
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