MASTERINGTHEAISLE

Below article is an adaptation from the novel "(Not So) Corporate Raj" Developed markets are a real-life example of Clayton Christensen’s “Innovator’s Dilemma”. The industry is fairly consolidated, with a few large players who have healthy profit margins and a large sales base. However, year on year their share of the market is declining, due to the advent of private labels and cheaper brands marketed by smaller companies. When I moved to UK, the phenomenon of private labels

Range Reviews In most Western retailers, there is usually at least an annual evaluation of what parts of the range the retailer should...

Since KAMs are CEOs of their accounts, it doesn't hurt to extend the boundaries of our discourse and talk academically about the field of...

Why a Retailer P&L? Besides managing your own P&Ls, it is best practice to also maintain the retailer’s for the following reason: Track...

As markets develop and grow, price promotional spend becomes a major portion of a company’s overall spend, hence the scrutiny around it....